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December, time for the tradition of gathering your family together to grimace at a camera whilst posing infront of a garishly adorned temporarly relocated, indoor shrubbery. After many attempts at getting everyone to smile, working the auto timer on the camera, and threats invoking the name of a certain fat man in a red suit that would NOT be visiting our house if someone didn’t stop picking their nose… I started to think a bit more about pictures and the impacts they can have. As I’m sure you are well aware SnapEngage gives you the ability to upload an agent picture so that the person visiting your site is connecting with more than just a chat box. This got me thinking about what factors contribute to drive engagement as opposed to driving people away. Thus the quest began!
Let’s start with the simple fact that adding a picture, any picture will boost engagement roughly 12%. A 12% increase isn’t bad but what happens when you add a picture of a real person, well that number more than doubles! On average proactive engagement increased 20-30%, turns out as humans we are hard wired to connect with other people!
Look super smart and click to tweet this to your friends!
Now there are many different factors that can go into optimizing that engagement percentage but for today we are going to just focus on the agent picture. A few simple things to keep in might when selecting your agent picture:
A few simple tweaks to boost engagement could very well lead to SEVERAL thousand dollars!
Do you have any tips or tricks that you have seen work exceedingly well? +10 points for creativity! Let us know in the comments below
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