Before you implement a chat platform, it's worth taking a step back to understand why you want to offer chat in the first place. This may seem like a pointless or even silly concept to ponder. The truth, however, is that you don't want to encourage chatting for its own sake without a solid strategy in place. Chat is a tool designed for certain goals, such as to increase sales, build brand awareness, or make customer service more efficient. Read the article to learn more.
Remote workers continue to flood the job market. It's hard to believe there was once a time when taboos were attached to the "work from home" label. Today, remote workers have become an essential part of the workforce and thousands of companies rely on a remote workforce to cut costs, widen talent pools, and evolve their company strategy.
Throughout your online shopping, you've likely noticed evidence of a continuing trend in marketing and sales strategy for business: live website chat. Whether your e-commerce site sells car parts, art supplies, or digital content, chat solutions have something to offer every online business. Learn more about how chat on e-commerce websites helps leads move down the path to conversion and creates higher-quality customer experiences.
Today, May 25, 2018, marks the official effective date of the European Union's General Data Protection Regulation (GDPR). You've probably heard this term at increasing rates over the last few months, as companies around the world prepare their businesses for compliance. In this article, we've provided some helpful product setup recommendations for companies that would like to remain compliant with the GDPR while using SnapEngage.
Today, companies can no longer afford to aim for "good enough" - not just because their competitors may be aiming higher but also because customers have become savvier. Customers have always wanted products and services that genuinely fulfill their needs. The difference is that they've learned to distinguish between companies which are genuinely trying to fulfill their needs and companies which are just trying to turn a profit. Working to improve CX won't just give you a grateful customer; it will build your company reputation as well.