Companies such as Disney, Southwest Airlines, and Google are top brands, and a driving factor behind their success always comes back to how they treat their employees. These brands and many others like them recognize the inherent value of their people. They all focus on providing an excellent employee experience first and foremost. Why? They know that it will flow over to their customer experience (and to their profits).
SMS allows businesses to reach a wider range of customers more quickly and efficiently while offering clients the luxury of instant customer support via a preferred communication channel. However, there are some pitfalls to keep in mind when introducing SMS for customer support. Time zone snafus, messaging clients who haven’t opted in, giving long-winded explanations via text and other no-no’s can all lead to frustrating customer experiences - rather than successful resolution of issues and inquiries. We've compiled the top 7 mistakes to avoid when using SMS for customer support
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