(Last Updated On: April 5, 2019)

Let’s Talk Chat, Your Sales Team Will Thank Me

by | Sales Solutions

Chat for Sales Teams

Sales teams need more than product knowledge and sales-smarts to retain credibility with prospects. In the ever-changing landscape of technology, time management, open communication, and passion drive sales teams to be better. Chat is a benefit not only to your internal team, but makes the lives of your prospects easier as well. You may be missing out on potential leads and not even know it. Perhaps you have noticed a majority of visitors to your site leave without interacting with any content or leaving their contact information. This is not a slight to your sales team, but rather provides an exciting opportunity to introduce something new that will boost those prospect interactions.

Here are 5 reasons that a chat platform can positively impact your sales team.

1) Real-time conversations and convenience

First off, you cannot beat the convenience factor that chat provides. It’s no secret that speed is the name of the game when it comes to talking with prospects. Chat can be that perfect avenue to double-down on response time. A properly trained sales team can interact with site visitors and potential clients on the fly rather than relying on email communication or phone calls. You can also customize “proactive chat” messages to fire to site visitors prior to them clicking to chat. Say goodbye to constantly monitoring site traffic, and hello to more effective targeting.

2) Reduce your sales cycle 

Speaking of speed, how about speeding up your sales cycle? Enter chat. Chat allows your sales team to more quickly and easily qualify prospects and move them through the pipeline. Your prospects will feel more valued, and your sales team can work leads more efficiently. You may be thinking that your site visitors still want to talk on the phone in addition to chat. You can easily configure this exact feature right within SnapEngage with our “call-me feature”. Now there is no limit to winning in the chat/phone call ballgame – touchdown! Set goals for your chat team, and check the reports in the dashboard to see big wins and training opportunities.

3) Treat your prospects as they wish to be treated

Chat is rapidly becoming a preferred method of communication for site visitors. Forty-five percent of customers have used chat to interact with a live agent. Now you can meet your prospects where they want to be met, in the chat space. Your sales team has the opportunity to halt buyer’s remorse in its tracks while providing a premium service to visitors.

4) Enhance your brand

Next, let’s talk branding. Chat is a friendly reminder that you can strengthen brand awareness quickly and easily. With SnapEngage, you can add your logo directly to the chat box, and take an even deeper dive by customizing a color scheme and even adding real pictures of your sales team. You will ensure that your site visitors know they are talking to a valued member of your team who is proficient in helping them through the buyer journey.

5) You’re human, own it

Lastly, chat is a relatively easy technology for your sales team to learn. Let’s face it, your employees spend most of their time doing chat-related activities anyway, so chat is a natural next step. Your employees are used to sending rapid-fire texts, and with the help of our training materials and Implementation team, the onboarding process will be a breeze. Plus your team can add a little personality into the conversation, keeping prospects delighted and excited for further discussions.

Chat can be helpful, but requiring your sales team to run multiple different programs solely to follow up on leads is not. That’s why we integrate with CRM and Help Desk platforms that you already utilize. The goal of making contact with more potential leads and moving prospects through the sales funnel, all while keeping your sales team happy, just became a reality.

If chat has been in the back of your mind or if you are just looking for new ways to excite your sales team, feel free to chat with us and look over the additional resources on our blog.