Maximize Your Holiday Sales Potential
The holidays are upon us, and for some of you, that means crunch time! As the e-commerce frenzy gets underway, shoppers will be looking for speed, convenience and service while they seek out the perfect gifts for their loved ones.
Live chat provides an opportunity to capture your website visitors at their peak level of interest, and personally guide them through their purchase. But you can’t just slap a chat box on your website and expect it to run itself. A successful live chat strategy requires some attention and planning. Here are some tips to help you achieve record sales this holiday season. (more…)
A little trust can go a long way
Managing teams is often based on authority where team members are taking orders and following instructions. This more traditional style of management works quite well for factory work, but is usually unfavorable in today’s workplaces where innovation, creativity, and service play a crucial role. As best-selling author Daniel H. Pink puts it: “Control leads to compliance; autonomy leads to engagement.” Autonomy can take many different forms. No matter how you define autonomy, when your team feels they have freedom of action, the results are stunning! Potential benefits include greater employee commitment, better performance, improved productivity, and lower turnover.
Our clients that are new to live chat are often unsure about the right settings for their team. In particular, the question of whether it is better to give agents the autonomy to decide which chat requests to answer, when to answer them and how many requests to handle at once arises. In addition, should these chats be automatically assigned to specific agents to avoid any possibility of agents slacking or choosing chats that are easier to resolve?
Although the answers to those questions depend on the structure of your team, the seniority level of your agents and other factors, we encourage our clients to offer at least some autonomy to their agents. Place trust in the people you hired and they will respond positively!
Perhaps it’s time to reconsider how you manage your team.
Allowing your employees to work at a comfortable pace while monitoring their productivity levels can benefit both their mental well-being and your company efficiency. Stop micromanaging and boost your team’s commitment, performance and productivity with some small enhancements. Don’t be afraid – it’s well worth it. Here are a few things to keep in mind.
Combine live chat with self-service
technology for enhanced CX.
Guest post by Jennifer Spencer of AnswerDash
Studies show 60% of customers hate waiting longer than a minute for support. We have heard the statistics that live chat increases both conversion and customer satisfaction. Now with the rise of self service technology web self-service use has increased to 76% in 2014, up 9% from 2012, Forrester research data shows. You may be wondering if self-service or live chat is more beneficial to your customers, to that, we say why not both?
Looking at this data there is a compelling case for having both self-service and live chat available. Brands that can leverage the benefits of both live chat and self-service can create the best of both worlds CX. Luckily, technology today makes offering both live chat and self-service seamless and creates a distinct advantage for businesses of all sizes.
AnswerDash and SnapEngage have created an integrated solution to do just that. We have found by using both predictive self-service and chat together there are benefits for employees, business, and overall customer experience. AnswerDash customers who use SnapEngage chat can integrate chat in their AnswerDash tab. The result is that it allows customers to put self-service first and easily allow their users to route to assisted service as needed. (more…)
Stop Wasting Your Lead Gen Efforts
When you look at the marketing and sales funnel, there’s a reason that the opening at the bottom is a fraction of the top – it’s hard work converting leads to customers. You spend a lot of time and resources optimizing your website and creating valuable content to attract qualified leads, but what are you doing to qualify and engage those prospects once you have their attention?
Live chat makes it possible to connect with your visitors, understand their needs and objectives, provide them the information that they need, and guide them through your site towards an action. Think of live chat as the bridge that connects all of your incredible inbound marketing work with your sales team. It helps you and your business convert more and sell more.
Conversion starts with a conversation, but if you’ve ever been in the dating pool, you know that striking up a conversation isn’t always as easy as it may seem. Fortunately, live chat software provides powerful tools to help start and facilitate meaningful conversations to better guide your sales efforts. Sounds great, right? But to realize the results that live chat can drive, you have to implement an effective live chat strategy, beginning with some key steps. (more…)
Diversity unites and strengthens
Diversity. It’s a word that sparks varied emotions, strong opinions and ingrained ideas, and even controversy. It’s no wonder that diversity (or lack of diversity) has a pivotal impact on the culture, fabric, and even the direction and success of a company. With this in mind – and on the heels of the SnapEngage “About Us” page revamp – the SnapEngage team decided to take a closer look at our own diversity in hopes of better understanding how our employees’ various cultures, personalities, interests, and heritages have built our quirky chat company into what it is today.
When glancing at a SnapEngage team photo, a person might assume that we are actually not very diverse at all. However, this could not be further from the truth. SnapEngage employees hail from all corners of the globe. Our team members are proud to have birthplaces including: Brazil, Germany, Greece, Belarus, Spain, France, USSR, Mexico, Ukraine, and across the United States including California, Tennessee, Montana, Indiana, Ohio, Massachusetts, and Colorado. Each team member that finds themselves in either our Boulder, Colorado or Berlin, Germany office brings with them a host of unique perspectives, shaped in part by their birthplace. This array of varied perspectives informs key decisions, fosters creativity, and spurs new ideas – driving our product forward.
Almost every SnapEngage team member speaks two languages at minimum (and many employees speak four or five languages!). Our employees are happy to converse in Spanish, Hindi, French, Greek, Italian, German, Hebrew, Portuguese, and Russian, to name a few. In addition, SnapEngage employs more women than men (unlike many software companies). One third of our employees have spent significant time living in at least six cities in their lifetimes, and the entire company enjoys globe trotting. (more…)