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SnapEngage clients may have noticed some recent updates to the Analytics section in the Admin Dashboard. In short, we’ve added some new reports and made improvements to give you more consistent, reliable and accurate data in your reports.
Here’s a breakdown of the new Analytics enhancements:
Our new reporting method breaks out actual agent response times from wait and queue times to provide a more accurate representation of the true causes behind visitor wait times.
Prior to the recent updates, we were using time stamps on chat transcripts in the database to determine response times. We came to realize that there were some shortcomings with this approach. Agent response times, in particular, weren’t always telling the complete story. In effect, agents could be unnecessarily penalized for factors outside of their control, such as behind-the-scenes actions (i.e. routing, agent availability checks) and queued chats.
The new reporting method logs a series of events in the chat timeline that allows for more detailed and precise reporting. The updated agent response time report now also accounts for chat transfer times as well.
You spend a lot of time and energy attracting the right eyeballs to your website, and once you fish those leads in (fingers crossed), your strategically placed CTAs send visitors down the appropriate conversion paths. Chances are there’s a lead capture form at the end of each of these trails, and that’s all great!
The HubSpot Marketing and HubSpot CRM platforms give you all the tools you need to generate leads and manage your pipeline, but there’s a key piece in the middle that requires special focus – talking to your prospects. All conversions start with a conversation, and that’s where live chat fills a critical gap in your marketing and sales processes. Use these 7 tips to ensure you’re making the most out of the SnapEngage + HubSpot integration. (more…)
Contributors: Addie Levinsky, Abby Schmautz & Kent Riggs
Your brand is important. It’s unique. It’s not (nor should it be) confined to a singular image, color, pattern, or name. At SnapEngage, we truly believe the user experience is a culmination of a company’s earnest, varied efforts across all touchpoints large and small – and this includes perception of your brand. We’ve now made it easier than ever to tailor the chat experience to your brand with the recent unveiling of the SnapEngage Design Studio. This exciting new release infuses our customization options with powerful new design tools to help you fully customize your brand’s chat experience.
The best teams are happy, motivated, and productive. They get there by being connected, consistent, and using clear internal communication. Yet how do we ensure our teams are working cohesively with the unique challenges that remote, modern work environments present? We’ve touched on the importance of autonomy in the workplace and the value of knowing the other teams in your organization. Let’s dive into a challenging dynamic that our team encounters on a daily basis: building a company with two international, remote teams. At first glance this element poses immense difficulties, but ultimately it has infused our company with diversity and strength.
Working with remote teams poses unique challenges – there’s no getting around that. Team SnapEngage is separated by half the globe (with offices in Boulder, CO, USA and Berlin, Germany), in addition to employees often working remotely in other locations while visiting clients. Over the last eight years, we’ve learned how to ensure your co-workers across the pond don’t stray out of mind even though they may be out of sight.
In this blog post I’m going to teach you how to be Will Smith. Ok, not actually Will Smith… but his character in the movie Hitch. If you happened to catch this 2005 flick you’ll remember Smith’s character is a tactful dating coach that facilitates manufactured serendipity. Much to the delight of his clients, he employs surefire tactics to woo the lady of their dreams no matter how many left feet they possess. Hitch crafts situations to paint his clients in a favorable light, and it works!
I’ll let you in on a little secret… sales is a bit like dating. It’s an old analogy that still holds true. It takes tact, attention to detail, and consistently staying ahead of the curve to win business in this crazy competitive environment. But if you go for the first kiss (or sale) too soon you’re going to get slapped! SnapEngage gives you amazing Hitch-like powers to make your customers feel like you are the only ones for them.
Courtesy of Sony Pictures