Business-to-business and business-to-consumer clients are different in many ways. With B2B, you are dealing with a well-informed and busy audience. These are professionals on a tight schedule who must justify all of their purchases based on demonstrated value and ROI. Finding effective ways to engage with B2B buyers can be challenging. One of the best tools for this purpose is live chat. Let's look at how this technology can help you generate sales for this type of client.
For most sales directors, sales success hinges in part on your SDR team's ability to respond promptly and professionally to incoming inquiries during the buying process. Live chat can be used throughout the sales cycle to improve lead qualification and increase sales conversions. Most importantly, live chat is the preferred mode of communication for consumers, exceeding voice, email, and social messaging in popularity. We've shared ten ways to use live chat to enhance your sales strategy (and most importantly, your sales results).
Implementing a chat solution on your business website provides a clear competitive advantage. Chat is great for quickly dealing with customer service issues, increasing customer satisfaction, and reducing cost-per-interaction. However, what about your sales funnel? When used correctly, website chat can maximize inbound leads and increase conversion rates.