Avoid these common pitfalls to deliver
top-notch SMS customer support
Text is one of the most popular forms of communication. When you think about it, there are many reasons why. It doesn’t require an internet connection like Facebook Messenger and WhatsApp. It doesn’t even require a smartphone, most any kind of cell phone has the ability to send and receive texts. Even when cell phone reception is weak, texts can still get through. And once they do get through, they’re usually opened within 3 minutes.
All of these reasons also make text an excellent channel for customer service. Businesses can reach a wider range of customers more quickly and efficiently, and they can offer clients the luxury of instant customer support via a preferred communication channel.
That being said, there are good ways and bad ways to use text for customer support. Time zone snafus, messaging clients who haven’t opted in, giving long-winded explanations via text and other no-no’s can all lead to frustrating customer experiences – rather than successful resolution of issues and inquiries.
Here are the top 7 mistakes to avoid when using SMS for customer support:
Take your brand’s chat experience to
the next level with our Design Studio.
Contributors: Abby Schmautz, Kent Riggs
Have you had a chance to get your hands on our new Design Studio yet? (Or, are you sitting there thinking, what’s that? If so, we’d encourage you to check out this previous blog post to get up to speed before diving in here).
As many of our clients are quickly discovering, the Design Studio (released in January) provides an array of opportunities to unify your entire customer experience and ensure that live chat plays a seamless role within that experience. It’s more important than ever for companies to create compelling brand experiences if they want to stay relevant in today’s landscape, which is why our team has worked tirelessly to bring you the Design Studio.
But, why is branding so important?
As industries become saturated with competition, each component of the user experience plays a key role in ensuring that companies stand out and get noticed. While first impression may start with a name or logo, the other elements of the user interaction (such as live chat!) all work together to continue shaping this initial impression. Branding is no longer limited to a single element of design such as a snazzy logo. It’s become a top-to-bottom experience. We’ve witnessed the emergence of two camps of brand identification — both identified by the “out-of-the-box” approach in name, but with very different meanings.
Learn more about how our enhanced,
events-based live chat analytics
produce even more precise reporting.
SnapEngage clients may have noticed some recent updates to the Analytics section in the Admin Dashboard. In short, we’ve added some new reports and made improvements to give you more consistent, reliable and accurate data in your reports.
Here’s a breakdown of the new Analytics enhancements:
New data sources for response time reporting
Our new reporting method breaks out actual agent response times from wait and queue times to provide a more accurate representation of the true causes behind visitor wait times.
Prior to the recent updates, we were using time stamps on chat transcripts in the database to determine response times. We came to realize that there were some shortcomings with this approach. Agent response times, in particular, weren’t always telling the complete story. In effect, agents could be unnecessarily penalized for factors outside of their control, such as behind-the-scenes actions (i.e. routing, agent availability checks) and queued chats.
The new reporting method logs a series of events in the chat timeline that allows for more detailed and precise reporting. The updated agent response time report now also accounts for chat transfer times as well.
Does your integration strategy
deliver maximum value?
Here are 7 ways to optimize your efforts.
You spend a lot of time and energy attracting the right eyeballs to your website, and once you fish those leads in (fingers crossed), your strategically placed CTAs send visitors down the appropriate conversion paths. Chances are there’s a lead capture form at the end of each of these trails, and that’s all great!
The HubSpot Marketing and HubSpot CRM platforms give you all the tools you need to generate leads and manage your pipeline, but there’s a key piece in the middle that requires special focus – talking to your prospects. All conversions start with a conversation, and that’s where live chat fills a critical gap in your marketing and sales processes. Use these 7 tips to ensure you’re making the most out of the SnapEngage + HubSpot integration. (more…)
Elevate and Enhance Your Brand
with Powerful New Chat Design Tools
Contributors: Addie Levinsky, Abby Schmautz & Kent Riggs
Your brand is important. It’s unique. It’s not (nor should it be) confined to a singular image, color, pattern, or name. At SnapEngage, we truly believe the user experience is a culmination of a company’s earnest, varied efforts across all touchpoints large and small – and this includes perception of your brand. We’ve now made it easier than ever to tailor the chat experience to your brand with the recent unveiling of the SnapEngage Design Studio. This exciting new release infuses our customization options with powerful new design tools to help you fully customize your brand’s chat experience.