Business-to-business and business-to-consumer clients are different in many ways. With B2B, you are dealing with a well-informed and busy audience. These are professionals on a tight schedule who must justify all of their purchases based on demonstrated value and ROI. Finding effective ways to engage with B2B buyers can be challenging. One of the best tools for this purpose is live chat. Let's look at how this technology can help you generate sales for this type of client.
We're thrilled to announce a new addition to our chatbot offering! The new Approval Bot is a customizable chatbot that helps businesses (especially businesses that adhere to GDPR-compliant practices) ask website visitors for acceptance/consent before a chat session is initiated. The Approval Bot is fully customizable and can also be used for secondary business applications like routing chats to specific audience segments. Read the full article to learn more.
Reviews and testimonials are extremely important for promoting your business. As the internet and social media become even more saturated and competitive, prospective buyers are seeking social proof before they choose a product or service. Testimonials tell readers and viewers what other customers think, which is much more powerful than hearing this from the business alone. One survey found that 84% of people trust online reviews as much as their own friends. In this article we've shared seven tips to help you generate more positive customer testimonials.
Customer service leaders face demanding situations on a daily basis. Without the proper support and company culture, employee burnout can result. Fortunately, there are some simple measures that managers and organizations can take to help prevent burnout and retain top employees. We've compiled a look at some of the greatest challenges customer service agents face and five steps managers can take to keep customer support staff engaged and satisfied at work.
Searching for a new chat software vendor can be a daunting task. Where do I begin? What questions should I ask? We've enlisted the expert advice of a former chat agent, Jordan Wahl of G2 Crowd, who knows a thing or two about the vendor selection process. Read the article to learn more about important questions for marketing, sales, and customer service professionals to consider before selecting a chat provider.