Delivering an Omni-Channel Customer Experience through Social Media
Love it, hate it, or simply live with it, there’s no denying that social media is everywhere and it’s here to stay. From photo sharing and 140 character statements to career building forums and dating services, social media has seeped its way into nearly every facet of our world.
So what does all this mean? Businesses must embrace and adapt to the changing digital social sphere by evaluating the effects and opportunities across their organization. Different functions to consider include: sales/marketing, customer support, reputation management, talent recruitment/management, research/development.
As customer experience continues to grow as a differentiation strategy, it’s important for businesses to meet the increasing demands of consumers, which requires an omni-channel approach to customer engagement, including… you guessed it… social media! […]
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